Course Outline
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Minimum Eligibility Criteria and prerequisites , if any

Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.

Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

  • Introduction

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    • Digital Marketing Overview
    • Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
    • Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class
  • Google Adwords

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    • Account creation, Billing methods and understanding the adwords structure
    • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
    • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
    • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
    • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
    • Performance monitoring and Campaign tracking,impression shares, shared library and reports
    • Remarketing list for search Ads
    • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
    • Google Adwords Certification Assistance
  • SEO On Page

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    • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
    • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
    • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
    • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting
  • SEO Off Page

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    • Understanding links, anchors, follow nofollow
    • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
    • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
    • Article submissions, PR submissions, Guest Blogging, Commenting
  • Social Media

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    • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
    • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
    • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
    • Linkedin- Content strategies, paid promotion

      Instagram- Content, Paid ads

  • Google analytics & Tag Manager

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    • Google Tag Manager set up.
    • Google analytics setup, understanding how google analytics.
    • Goal settings, creating channels, dimensions and metrics.
    • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
    • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
  • Email-Marketing

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    • Understanding how mail servers work
    • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
    • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
    • Inbound marketing concepts using mail services, customer bucket creation and content customisation
  • Ad Servers-Display

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    • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
    • Ad server basics and installation. We train you on Openx (Revive)
    • Implementing display banner, understanding and implementing banner ad codes
    • Learning setting like geotargeting, frequency capping, pixel tracking, conversions
    • Identifying right publishers using tools : Alexa. Understanding how third party cookies work
  • Mobile Marketing

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    • Mobile app promotions, Techniques to improve downloads and usage.
    • Understanding the world of missed calls
    • SMS marketing Campaigns
    • ASO(App store optimisation)
  • Social Media Analytics

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    • social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite
  • Video Optimization

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    • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
    • Linking to adwords Account
    • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
  • Affiliate Marketing

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    • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.
  • CRO-conversion Rate Optimization

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    • Conversion rate optimisation strategy
    • Conversion rate optimisation Tools.
  • Content Creation

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    • Content Creation: Creating Infographics, Video creation tools, Comic strip creation, iamge creation. access to paid platforms

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